Essentials of Product Management

About the Course: From Zero to World Class PM

If you’re early in your product journey — or just product-curious — this course is designed to give you the skills, mindset, and confidence to thrive as a product manager in any market. Whether you're already in a PM role or looking to break in, you’ll learn what it actually takes to build products that matter — and to stand out globally as a world-class PM. Across 6 modules, you'll dive into the art and science of product management — from shaping product ideas to shipping with excellence, aligning your team, and delivering outcomes that make an impact. This is the no-fluff, actionable course built on real-world lessons I wish I had earlier in my career. To make every concept stick, I’ll bring in plenty of real-life case studies and war stories from over 15 years of building at startups, unicorns, and decacorns — the wins, the mistakes, and the lessons I wish someone had taught me. And yes, we’ll talk about the perception of HK PMs, how it compares globally, and how to break out of local limitations to grow into opportunities on the world stage. To top it off, if you picked the $499 version, you can book a ⭐️ 1:1 coaching session ⭐️ with me after the course — a focused 60-minute conversation where we can dive deep into your career goals, product challenges, or anything you want to explore. It's your chance to get personalized advice to accelerate your growth beyond the classroom. Sessions will be scheduled within 60 days after the purchase, based on availability of both you and me. ------------------ Topics Covered in Each Module: Module 1: Think Like a World-Class PM Understand what separates average PMs from great ones. We’ll explore global product mindsets, cultural blind spots, and how to approach product work as both art and science. You'll also learn the different PM archetypes and layers of the role to find where you fit and where you can grow. Module 2: Mastering Product Discovery Learn how to uncover real user problems, evaluate opportunities, and prioritize what to build. We’ll cover discovery tactics like interviews and validation, plus roadmapping frameworks (like RICE and ICE) and how to maximize the impact of working with designers and engineers early. Module 3: Delivering With Speed and Clarity Execution is everything. This module focuses on planning without overplanning, writing the right level of specs, managing feasibility and scope, and working closely with cross-functional teams to ship valuable work—without the chaos. Module 4: Driving Outcomes That Matter Learn to think in outcomes, not just outputs. We’ll break down OKRs, how to define success with the right metrics, and common delivery mistakes to avoid. You'll also develop a learning loop mindset that helps you iterate, measure impact, and improve continuously. Module 5: Influence Without Authority Great PMs lead through alignment, not power. Learn how to influence cross-functional teams, manage up and sideways, handle tough feedback, and build trust even when you’re not the boss. We’ll share tactics for storytelling and communicating decisions with clarity. Module 6: Growing Your Career as a PM What’s next for you? This closing module covers how to grow from a good PM into a great one, what “extreme ownership” looks like, and how to prepare for senior roles. We’ll also talk about AI’s impact on PM, and how to position yourself for global PM opportunities.